Advertising

Paid Traffic. Funnels. Landing Pages.

Paid Traffic

Spontaneity is certainly a wonderful attribute, when it comes to living an adventurous life. However when generating leads for your business, instead of working for years to get your site to the top of the search rankings and guessing when your next lead will come in. Shortcut that with a reliable, data driven approach using paid traffic using Facebook and Instagram native advertising.

We’ll work with you to see where your currently at with your advertising, where you want to go and the metrics we can use as guidelines to get you there.

Funnels

The lifeblood of all marketing campaigns and a cross-over between Web Design and Advertising. Independent assets designed to move the user through a sequence of steps, from awareness (top of funnel), through consideration (middle) and into the purchase (bottom).

We’ll work with you to build funnels for your paid advertising, to take into account different stages of the consumer journey and the different paths users will take before converting them into customers for your business.

Landing Pages

The welcome mat to your business. An integral piece of the puzzle that makes up your funnel along side your ads. Where your potential customer will arrive once they’ve clicked on your ad via Instagram or Facebook, whether it’s the first time, or via retargeting. It’s here where small changes can make a big difference to your campaign, and whether the potential customer will ultimately move to the next stage of your funnel and onto becoming a paying customer.

We’ll ensure our landing pages are compliant with the ads platform we are using, designed to minimize bounce rates and focused on converting the user onto the next stage in the funnel.

People don’t read ads. People read what interests them. Sometimes it’s an ad - Howard Gossage

Why Work Together?

Account and Data Access, Always

You’ll always retain access to all assets that you own, including ad accounts. If we have to set any ad accounts up, we’ll always endeavour to do so under your relevant business account using Business Manager or Google Ads Manager. We value transparency and want to our results to prove our worth, not because we hold ad accounts hostage.

Data Comes First

Guessing games are fun at parties, but when money is involved it’s a little different. When we work together we don’t make guesses on what to do next. We use industry standard metrics, formulas and base our decisions off the data that we receive from our analytics to make decisions. Baseline metrics are formed through existing account audits and working backwards with from your product costs and profit margins.

No Nasty Surprises

We’ll ensure we have a clear scope of work outlined before we start working together that will set clear boundaries in terms of what will and won’t be covered when we work together. You will always be briefed if the scope needs to be changed for any reason and will never be charged extra without written permission.

You're Not Locked In

We don’t do long term contracts. We want to make sure we are both happy working together and would rather our results do the talking instead of signatures on a page. Therefore, you are never locked into any long term contracts and can walk away with a month's notice.